Our Work

JJ Insights delivers simple and powerful human insights.

We leverage novel quantitative and qualitative techniques to help brand teams see the world the way people really do.

We primarily enjoy delivering insights in brand workshops where you and your team can reflect and consider the strategic implications of your new insights. We are trained, professional facilitators, meaning we can help you develop a strategic understanding of your consumer, your brand, or your competitors.  

Having the supporting insights behind your strategy can move mountains when you can bring internal stakeholders or retail partners to your vision. We develop full reports that you can share confidently.

Clients include:

Four Roses Bourbon logo with a bouquet of four red roses enclosed in a gold circle
Black and white logo of Barell Craft Spirits featuring stylized letter B and horizontal bars.
Logo for Laws Whiskey House featuring a geometric emblem above the text 'LAWS WHISKEY HOUSE'
Group of people collaborating around a table covered with yellow sticky notes, pens, a water bottle, and notebooks.

Strategic Branding & Product Innovation Workshops

We have more than a decade of experience facilitating strategic workshops. If you are reworking your brand strategy or considering new product innovation, we can develop a custom solution for your business needs.

Two people are looking at a tablet together at a table with documents and papers, with sunlight in the background.

Custom
Research Projects

Sometimes you need more than assets. We support custom studies like category usage & attitudes (U&A), new concept testing, or tailored quantitative and qualitative work. Our goal is to keep it practical, simple, and focused on what drives better brand decisions.

A woman with wavy blonde hair wearing a navy sweater shopping in the condiment aisle of a grocery store, looking at bottles of oil or vinegar on the shelf.

Distinctive Brand
Asset Research

We run both syndicated and custom studies to help brands understand which assets truly stand out, and which fade into the background. Packaging, logos, taglines: if it’s how people recognize you, we’ll show you how strong it really is.

Person leaning over a table reviewing colorful posters or artwork, with others in the background

Brand Consultation
& Other Research

We’re also available for broader brand consultation. We can help teams make sense of existing data, align on strategy, or design the right next study. Think of us as a partner who can jump in where you need an extra set of clear eyes and honest guidance.

Backlit shelves with various bottles of alcohol silhouetted against an orange background.

Whiskey Branding:
Syndicated Study

Our flagship report takes a close look at how whiskey brands live in memory — from blurred-pack recognition to logo and tagline strength. It’s the first of its kind in the category.

Learn more about the report here.