Our Work
JJ Insights delivers simple and powerful human insights.
We leverage novel quantitative and qualitative techniques to help brand teams see the world the way people really do.
We primarily enjoy delivering insights in brand workshops where you and your team can reflect and consider the strategic implications of your new insights. We are trained, professional facilitators, meaning we can help you develop a strategic understanding of your consumer, your brand, or your competitors.
Having the supporting insights behind your strategy can move mountains when you can bring internal stakeholders or retail partners to your vision. We develop full reports that you can share confidently.
Strategic Branding & Product Innovation Workshops
We have more than a decade of experience facilitating strategic workshops. If you are reworking your brand strategy or considering new product innovation, we can develop a custom solution for your business needs.
Custom
Research Projects
Sometimes you need more than assets. We support custom studies like category usage & attitudes (U&A), new concept testing, or tailored quantitative and qualitative work. Our goal is to keep it practical, simple, and focused on what drives better brand decisions.
Distinctive Brand
Asset Research
We run both syndicated and custom studies to help brands understand which assets truly stand out, and which fade into the background. Packaging, logos, taglines: if it’s how people recognize you, we’ll show you how strong it really is.
Brand Consultation
& Other Research
We’re also available for broader brand consultation. We can help teams make sense of existing data, align on strategy, or design the right next study. Think of us as a partner who can jump in where you need an extra set of clear eyes and honest guidance.
Whiskey Branding:
Syndicated Study
Our flagship report takes a close look at how whiskey brands live in memory — from blurred-pack recognition to logo and tagline strength. It’s the first of its kind in the category.