Our Work
JJ Insights delivers simple and powerful human insights.
Leveraging novel and engaging research, we help brands see themselves the way people really do.
Whiskey Branding: Syndicated Study
Our flagship report takes a close look at how whiskey brands live in memory — from blurred-pack recognition to logo and tagline strength. It’s the first of its kind in the category. We’ll be expanding to tequila, vodka, rum, and more. If another category is on your radar, let us know.
Custom
Research Projects
Sometimes you need more than assets. We support custom studies like category usage & attitudes (U&A), new concept testing, or tailored quantitative and qualitative work. Our goal is to keep it practical, simple, and focused on what drives better brand decisions.
Distinctive Brand
Asset Research
We run both syndicated and custom studies to help brands understand which assets truly stand out, and which fade into the background. Packaging, logos, taglines: if it’s how people recognize you, we’ll show you how strong it really is.
Brand Consultation
& Other Research
We’re also available for broader brand consultation. We can help teams make sense of existing data, align on strategy, or design the right next study. Think of us as a partner who can jump in where you need an extra set of clear eyes and honest guidance.